THE PROJECT:

AT&T Digital Life focuses on providing services and products for the connected home. Using cultural insights, we determined modern parenting, where both parents are working, are a great target for this suite of products.

MY ROLE:

I oversaw the project team's creative output from initial UX of the digital experience to selection of creative vendors. My family and I even made a cameo as one of the subjects.

THE TEAM:

Creative Director: Byron Regej; Photo Editor: Rebecca Karamehmedovic; Senior Editor: Adam Shalvey