THE PROJECT:

We wanted to raise our brand awareness to grow sales, but also to raise the profile of Braze before our initial public offering. Braze had, and still has, very recognizable customers and so we decided to feature them in our ads. The result was three-fold, first we were able to use our customers brand equity to increase ours, second feature brands the audience likely had a connection with already and thirdly it represents how we champion our customers for our prospects. Our customers success is our success. We deployed our evolved brand style of expressive colors and new script font to bring the ‘hand of the human’ to signify the humans behind purpose of the platform.

MY ROLE:

Lead the ideation, concept design and oversaw production for all aspect of the print, digital and video versions of the ads.

THE TEAM:

Art Director: Jeff Herrera; Copywriter: Jono Ori; Video Production: Room3;