THE PROJECT:

Although not a single project, I grouped the brand evolution here, because the goal was to transition from the Appboy name to the new Braze brand to market and evolve it to the public company brand that exists today. The evolution included brand awareness campaigns, sub brands, events and updated brand style guide.

MY ROLE:

I was hired to finish rolling out the rebrand after it was announced, capture the equity for the previous name and evolve the brand to represent the accelerated growth the company went through  over the last five years.   

THE TEAM:

Appboy Rebrand Agencies: Focus Lab (visual identity) & Lexicon (renaming); Evolution: Braze Art Director: Jeff Herrera