THE PROJECT:

CBS has a tremendous following and to celebrate this fandom a magazine brand was created, CBS Watch! Distributed via newsstand and subscription, the content focuses on the latest cultural trends through the lens of the shows and talent, covering everything from travel to fashion to beauty.

MY ROLE:

Lead the creative team through client side and agency transitions of staff, while maintaining high quality content and the relationship of an important client. Rolled out new CMS to streamline efficiencies of workflow between three offices. And finally ushered in a redesign, partnering with client side creative teams.

THE TEAM:

Creative Director (client-side): Ed Mann; Senior Art Director: Julie Schrader; Senior Designer: Scott Wooledge; Senior Editor: Autumn Whitefield-Madrano