THE PROJECT:

Braze largest owned event of the year is a 750+ customer conference usually occurring in the Fall. We rebranded the event Forge to coincide with a new style from a brand awareness campaign and to energize the the brand in the the lead up to our initial public offering. Below are two versions, 2020 launch of the new name in more of a ‘dark mode’ for when it was mostly virtual during pandemic and a lighter version for the 2022 return to in person in both NYC and London.

MY ROLE:

Designed the branding lock up myself, then lead team and agency to implement branding across digital, print and the experiential space.   

THE TEAM:

Art Director: Jeff Herrera; Event Production Agency: DesignScene; Motion Design Agency: Phoenix Media Group