THE PROJECT:

Native corporate campaign created by 23 Stories for Gold Peak Tea centered around celebrating at-home entertaining with traditional touches. Featuring talent that represents those ideals, this campaign consisted of an advertorial spread, several sponsored content articles, a video series, and custom photography. Content ran in Vanity Fair and Bon Appétit.

MY ROLE:

Lead team and project from pre-sale to production. Personally oversaw the execution of all content including two video shoots on location. Approved all layouts, selects and edits.     

THE TEAM:

Art Director: Luisa Fuentes, Producer: Sasha Smyslova, Senior Editor: Sharon Yi