BRZE Initial Public Offering

THE PROJECT:

Roughly one year in the making, it is a massive effort by the entire company to bring it public, but for the brand team it did boil down to several specific asks. A branded campaign for the S1 filing doc, announcement promos, OOH placements at Nasdaq and other key cities. Then multiple events at Nasdaq and after parties. A ‘roadshow’ video, deck and investor relations website to introduce Braze to investors. Finally, employee assets and swag to celebrate the moment.

MY ROLE:

Lead the ideation, concept art and final production for all aspects of these assets. Work closely and collaboratively with event planners, communications and finance teams.