Microsoft : #DoGreatThings
THE PROJECT:
Microsoft sought content about rule-breakers to associate with their Surface product line. Our role was to source the talent, create the videos and article content that was distributed across the Condé Nast network, including social. In addition, the content was pushed through Microsoft paid social and through a campaign Tumblr.
MY ROLE:
Lead team and project from pre-sale to production. Personally oversaw the execution of all content including four video shoots on location. Approved all layouts, selects and edits.
THE TEAM:
Designer: Luisa Fuentes, Producer: Jennifer Frommer, Senior Editor: Sharon Yi
VIDEO 1: AYAH BDIER /LITTLEBITS
VIDEO 2: JONATHAN NEMAN / SWEETGREEN
VIDEO 3: PAYAL KADAKIA / CLASSPASS
VIDEO 4: PAOLA PRESTINI / NATIONAL SAWDUST
DIGITAL ARTICLES
