THE PROJECT:

Pantene approached our group to create a suite of content Including video. "Head to Head" is a four part video series that had beauty experts from Glamour, Self, Lucky and Teen Vogue compete against each other to show users how to achieve the latest hair looks.

MY ROLE:

Lead team and project from pre-sale to production. Personally oversaw the execution of photo and video shoots on location. Approved all layouts, selects and edits. 

THE TEAM:

Art Director: Christine Be, Copywriter: Kathy Casey