Print Newspaper
THE PROJECT:
With the roll out of the new Braze brand, we wanted a direct high touch way to reach the C-Suite decision makers at various conferences, from Cannes to our own customer conference. A tabloid sized newspaper was conceived to bring all the great content being created on our site already to an IRL platform that embodied the brand. We printed three issues between 2018-2019 and included recreating a newsstand at our customer conference.
MY ROLE:
Lead the ideation, concept art and final production for all aspect of the newspaper, including being on press to approve the color.
THE TEAM:
Art Directors: Robin Helman; Designers: Sandra Guzman, Luisa Fuentes and Jeff Herrera; Illustrators: Magdiel Lopez, Kotryna Zukauskaite; Content Editor: Todd Grennan