Ralph Lauren : Olympic Rally
THE PROJECT:
Ralph Lauren's support of the US Olympic team is typically shown through the uniforms they provide the team, but that wanted a way for everyone to show their support via Facebook. This app allows users to upload a photo and caption to show their support for a particular athlete, sport or the entire team. The app would also map where the cheers were coming as a means of displaying hometown pride and an added way to navigate through the thousands of photo.
MY ROLE:
Lead team and project from pre-sale to production. Approved all UX, layouts and tech previews.
THE TEAM:
Art Director: Jill Gustaferri
FACEBOOK APP
