THE PROJECT:

In preparation for an initial public offering 2021, we started the process for a web site redesign in 2020 and launched it in March 2021. The Redesign was a visual update, UX expansion to include new sections and pages and new development build from the ground up.

MY ROLE:

Consulted on RFP process, onboard agency to brand standards, review and approve final design. Lead Braze Design team in visual QA of built site, producing all content and assets and resize and migrate old assets. In addition build out new sections pst launch and produced site launch video.  

THE TEAM:

Site Design & Developement Agency: Cake & Arrow; Braze Art Director: Jeff Herrera